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Target and Walmart Should Seduce Customers Back Into Its Stores | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
Denise Lee Yohn Contributor

Each of them — Brian Cornell, Target’s new CEO, and Wal-Mart’s new head of U.S. operations, Greg Foran — inherits a stale business. And they need to do some clean up from past woes – e.g., customer data security (Target) and labor (Wal-Mart). So these new chiefs are looking to digital technology to change their companies’ trajectories. They are focused on improving their e-commerce capabilities so they can compete with online retailers like Amazon. And they know that mobile apps, personalization technology, and social strategies are critical to servicing today’s connected customer.

http://www.forbes.com/sites/deniselyohn/2014/08/18/target-and-walmart-should-seduce-customers-back-into-its-stores/
 

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